Portfolio
Projects I have Work With
As someone who is new to the SEO field, I gained practical experience by working on different projects as part of my training. These projects gave me the chance to apply what I learned through keyword research, technical audits, content optimization, and performance tracking. Each experience helped me build confidence and improve my skills using real-world tools and strategies.
Completed the full 6-cycle SEO process, starting with initial auditing and keyword discovery, followed by content optimization and performance reporting. This project aimed to increase visibility for a Cebu-based car rental service by improving technical SEO, boosting keyword rankings, and enhancing user experience.
Keyword Research
Identified high-converting and relevant keywords to target local and travel-based search intent. Analyzed competitor keyword strategies and filtered keyword difficulty and volume for optimal targeting.
Tools used: Ubersuggest, Semrush
Website Audit
Conducted a full site audit to detect technical issues, crawl errors, duplicate content, and on-page SEO gaps. Implemented priority fixes and structured the site for better indexing and performance.
Tools used: Screaming Frog, Ahrefs, Moz, Meta SEO Inspector, Copyscape
On-Page SEO
Optimized content and HTML tags (titles, meta descriptions, alt text, etc.), improved internal linking, and applied semantic keyword variations to increase topical relevance and readability.
Tools used: Web Developer Extension, Ahrefs, WordPress, Rytr, ChatGPT
Off-Page SEO
Built backlinks through directory submissions, local citations, and outreach campaigns. Ensured NAP consistency across platforms and optimized Google Business Profile.
Tools used: Ahrefs, Google Business Profile, Local Citation Sites
data Benchmarking & Reporting
Tracked and analyzed SEO performance metrics such as organic traffic, bounce rate, CTR, and keyword movement. Compiled regular progress reports and visual dashboards for insights.
Tools used: GA4, Google Search Console, Looker Studio, Google Docs
tubHotels
This project involved supporting the launch of a hotel listing website by researching, writing, and uploading optimized hotel content. The goal was to create accurate and engaging listings that help travelers make informed decisions while ensuring a clean and functional site experience on WordPress.
Writing Hotel Descriptions
Created well-structured and informative descriptions for each hotel, highlighting key features, amenities, and location advantages. Focused on clear, engaging copy that helps users quickly understand what each hotel offers.
Uploading and Formatting Listings on WordPress
Uploaded hotel entries to the WordPress CMS, formatted content for readability, and ensured consistency in layout, style, and SEO elements such as headings, image alt text, and metadata.
Hotel Research Using Google Hotels and TripAdvisor
Gathered reliable and up-to-date information from trusted platforms like Google Hotels and TripAdvisor. Verified hotel details including address, room types, amenities, pricing, and guest reviews to ensure the accuracy of each listing.
